What makes a good logo- how good is good?
If you’re hungry and you see a “double golden arch”, in one snap of your fingers you’ll know that’s a fast food chain. But have you ever thought about why ‘that’ logo is so good that you don’t even need to think for more than a second to know what it represents? It’s certainly not because the logo has a picture or a description of the product (although some do, but not all). So, you may wonder what makes a good logo. If you’re looking for what makes a good logo for your company or your brand, you’ve come to the right place.
Elements of a good logo design
A good logo design is instrumental in making your brand/company successful. If people can remember it, it’ll be easier for the company to reach out to them and for them to spread the word. The main purpose of a logo is to allow instant recognition of a brand/company by the public. Even if you are designing one for yourself, the elements of what makes a good logo should still be present if you want it to be effective.
What makes a good logo- Timeless
For one reason, the golden arch logo had remained unchanged for the longest time and its success is well summed up with the “timeless” element. Imagine a logo design that follows the current trend. Fast forward to 5 years later and it would seem out of date. Or rather, many logos that are designed based on trends will look somewhat identical. I wouldn’t bother trying to remember those brands and their logos because they look like copycats in the market and they don’t leave an impression.
What makes a good logo- Simplicity
Notice that many good logos are simple and easy to describe? One look and you know which product and brand it symbolizes, unless you are seeing it for the first time in your life. But even so, a good logo design should leave a deep impression in people and become recognizable after seeing it for a couple of times. If a little kid can describe how a brand logo looks like by using words or gestures, that’s a good logo. Hence, a good logo design should not be too complicated.
What makes a good logo- All-around and changeable
A company may advertise its products on the newspaper. What makes a good logo, especially those that may go on print, is that it should be recognizable by the audience even when it is in black, printed on colored backgrounds or scaled to a different size. Therefore a logo should avoid relying on its color and size to be symbolic. What makes a good logo design? I would say a versatile one.
What makes a good logo- Appropriate and relevant
Many good logo designs follow the tone of the industry. A logo symbolizing a toy company will surely look funky and colorful while a logo of a hotel will look elegant and sophisticated. A good logo design will always be suited for the industry and it’ll help make the brand and company appear to be more trustworthy too.
Conclusion of what makes a good logo design
A good logo can be simple in its design and able to serve its purpose. A logo is to simply create a connection between the brand and the people so be sure to include the elements mentioned above in your logo design as these are what makes a good logo.