Free and ready-made logos – Nothing comes free
Ready-made logos are everywhere on the internet. What’s so bad about using them for your website or business? They’re free and don’t look too bad, right? They can still serve the purpose of making your business recognizable by the masses. But think again.
Free and readily available logos, especially those that you can pluck off straight from the net may be tempting for business usage, but the truth is that ‘nothing is free in this world’. Free as it may be, you’re better off without one, as free logos can possibly hurt your business in the long-term. Are the risks really worth it?
Ready-made logos – What’s bad?
Lack of uniqueness in your logo
Yes, ready-made logos are inexpensive and very convenient, think again. Imagine that few logo-makers out there which uses the same few ideas for hundreds of logos – the uniqueness in your logo will be absent if you choose to use a ready-made logo. So what does this mean? If I am a consumer, I wouldn’t give a company my trust if I find the logo similar to another one I’ve seen before. Ready-made logos will hurt your business as your potential customers go running away in all directions. Even if you try your best in choosing a unique ready-made logo design online, you may never know where else on earth will another similar logo design appear. This uncertainty is to me, not worth a cent, let alone the loss in profits.
Ready-made logos speaks less of your business values
Creating a logo for your business is not that hard, really. Would you rather have full control over what you want to express on the logo for your business, or grab some ready-made logo out there that does not speak much of your business values and qualities? If your worry is about the amount of time you need to invest in designing, this investment will surely be more worthy than having regrets later on. Ready-made logos are mostly made to cater to the market’s trends and patterns. It’s inevitable that the ready-made designs will be unable to portray your business values. On the other hand, a self-directed logo design will go a long way in creating a positive impression of your business in your consumer’s minds, so it’s definitely worth every minute spent. If you are not confident with logo designing, there is always an option to hire a professional logo designer whom you can work closely with to create the business logo you have in mind.
Concluding why you shouldn’t use ready-made logos for your business
It’s not to say that ready-made logos are all bad, but there are better options out there that just using free or ready-made logos for your business. In this age, having a logo is essential in making your consumers recognize your product or service and I’m sure you wouldn’t want to risk portraying a less-than-perfect image of your business to the world. The image of your business matters more than any cost-savings you can obtain – once the positive image is shattered, it’s near impossible to reverse your consumer’s mindsets. Start creating your own logo today and choose the safer way to avoid any costly regrets in the future.